Reebok — Be More Human (2019)

We weirdos.
Can be we obsessive, fanatical, extreme.
Okay, maybe just a little. But maybe you have to be crazy.
Want to spend every day and muddy and sore.
And for what? Why do we do it?
We’re not out here flipping tires to be better tire flippers. We’re doing it to be better, period.
Better leaders.
Better parents.
Better, stronger, more determined humans.
Capable of anything, to honor our bodies and sharpen our minds.
To be more human.