Travelers Insurance — Brand Manifesto (2023)

Who cares about all those wildfires out west?
Who cares about one more Hurricane?
Who cares about a stranger in trouble?
Or the homeless?
The hungry?
The old?
Who cares?

Actually
563,000 of you who risk your lives to fight fires.
1.500.000 of you who fed the hungry
9,900,000 of you who delivered aid after a disaster
more than 60.000.000 of you who helped someone in need
all 200 million of you who gave to good causes

Every day, millions of you, are there to help one another
Because remarkable things happen, when people care.